Homes in Phoenix Arizona: Selling Your Home in a Slow Market

By shaye • July 5th, 2010

Six months ago, selling your home in Phoenix was easy. All you had to do was list it, put up a For Sale sign, and then choose from the best offers. How quickly the market can change in a few short months.

Traditionally, when a home went on the market, the real estate agent suggested that home owners have an open house. In fact, many agents provided home owners with extensive lists of dos and do nots to make the home as attractive as possible to open house shoppers.

While many of these tips still makes sense for today owners (such as cleaning, fresh paint and flooring, storing excess furniture and possessions, etc.), many agents and owners are asking themselves if open houses are really worth it.

The Internet is the single most active source of generating sales for real estate. In fact, the National Association of Realtors (NAR) conducted a survey that found that 77 percent of home buyers shop for their home online.

Given this information, why would an open house be effective, and is it worth the time and effort? Well, open houses are very important. Not because they produce immediate sales of the home, but because they offer the home owner and the agent a wealth of information.

First, an open house provides great feedback about a home. Simple pictures of the interior and exterior of a home do not necessarily do justice to the property. Too often, people actually need to go through the house to appreciate its character.

As home owners, it is easy to get so attached to our home, the work we put into the home, or our furnishings, that we cannot be objective. Open house gives us a chance to see the home with a fresh set of eyes. There is nothing like an open house to get comments and feedback on the flaws, and the parts of the home that work well.

Open houses show how great the community is and how much it has to offer. When your home is listed on the Internet, the listing cannot convey all the information about your neighborhood, the atmosphere, the upkeep, the proximity to shopping, parks and schools. Sometimes the open house makes seeing is believing possible and your neighborhood could be an important selling point.

An open house can also generate a lot of talk about your home. Sometimes you will get neighbors in, sometimes it is just those people referred to as lookie loos. While they may not buy the home, they may know someone that would be the perfect buyer.

When you are ready to move into another home, you are ready to take whatever steps are necessary to sell your home. Be flexible and willing to consider a variety of alternatives for marketing your property and before you know it, you will be in your new home.

Click here to get a free copy of Jeff Nelson’s, “7 Tips Every Home Buyer Should Know,” a 10-page report that describes what a home buyer should know before making that very important purchase.


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