Web 2.0 Real Estate Marketing – What You Must Know

By shaye • July 27th, 2010

Almost everyone uses the web to help them get things done, whether it’s work, shop or play. The internet has provided the world with the most amazing and rapid way to keep in touch, keep track of money and find the objects they want to buy. The real estate world has been shaken up with the economic forecast recently but now it’s got a new weapon. Web 2.0 real estate marketing is helping agents accomplish some incredible feats.

Many people haven’t even heard of web 2.0 or know what it’s all about. Web 2.0 is the next generation of the internet. It is all about the way in which we share applications, information and communication with each other. Web 2.0 has given the world something easier, more flowing to be in touch with.

Realtors using web 2.0 real estate marketing have found a way to reach out, across the world to a whole new client base. Using social networking sites as the basis of their marketing efforts, sales are starting to increase in many areas. Oddly, many realtors never even meet face to face with their clients, thanks to online communication.

Social networking sites allow you to design a personal page and post virtually any information that you’d like about yourself so that anyone and everyone can see it. Real estate professionals have found this incredibly useful. By using different words that relate to location and the properties that are on the market, realtors can create numerous pages on each and every social networking site.

Using these sites to draw interested individuals in, realtors can create

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far much buzz about themselves than if they only used a business website. They can also use personal pages to link to their business site, to increase business even more.

With web 2.0, you can post your properties online and let anyone take a walking tour through the building. Many realtors are getting inquires from out of country in the nation’s hottest markets. Within an hour or two of taking a virtual tour, many homes are sold, sight unseen. Never before have professionals had this flexibility to share their information.

With web 2.0 real estate marketing, a whole new era of real estate is dawning. Never before have people been able to communicate with each other so freely and use the same applications, across the board. With the market in a slump, recently, social networking is breathing life into a dead game.

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